Uber Eats Partners with Sally Beauty for Fast Beauty Delivery

Uber Eats Expands into Beauty Industry with Sally Beauty Partnership

Uber Eats has entered the beauty sector for the first time through a strategic partnership with Sally Beauty, a leading U.S. retailer specializing in hair care and styling products. The collaboration enables customers across the country to order a variety of beauty supplies on demand via the Uber Eats application, offering a new level of convenience to consumers.

The integration of Sally Beauty into the Uber Eats platform allows users to schedule deliveries at their preferred time. To attract more customers, a promotional discount of up to 50% is available on purchases over $50 until March 31, 2025. Additionally, Uber One members receive exclusive benefits, such as waived delivery fees on qualifying orders.

Sally Beauty’s decision to partner with Uber Eats aligns with the company’s goal of increasing accessibility to professional-grade beauty products. The storefront within the Uber Eats app features brands like bondbar, Dashing Diva, Sauce Beauty, Wella, and XMONDO, catering to a diverse range of beauty needs.

Natalie Lockhart, vice-president of strategy, customer insights, and digital experience at Sally Beauty, emphasized the importance of immediate access to beauty products:

"At Sally Beauty, our customers want access to their favourite products exactly when they need them—whether it’s for a last-minute nail look or an at-home hair colour refresh."

This move follows Uber Eats’ broader expansion beyond restaurant deliveries. In January 2025, the company also partnered with Wegmans Food Markets to deliver groceries, reflecting its commitment to diversifying its on-demand delivery services.